Monday, 7 October 2013

Distribution Technologies


1.     Distribution technologies: effects of new methods of distribution on listening patterns through availability; podcasts; listen again; iPlayer; content distribution from independent producers to radio stations via broadband


    Radio station’s get their content to listeners through many different methods. To broadcast live a huge aerial is typically used, situated in or around the location of the radio station. There are two waves an analogue radio station broadcasts on; FM and AM. An AM transmits over a longer distance than FM and may require less power. Due to the shorter range of FM, more than one aerial may be required to cover a certain boundary. BBC radio stations may use larger aerials to cover certain regions (for example, BBC Manchester) while independent local radio stations may use smaller less powerful aerials (Salford City Radio). Alternatively, a station may broadcast its content digitally, through DAB. Some stations will only cover one area, so as you move further away, the signal will break up and deteriorate before it ceases broadcasting to your device. However a national radio station will have aerials mounted at various points around the country, so it won’t stop broadcasting.

    Some radio stations have ‘listen again’ technology which is a catch up service for missed programming. The BBC’s version of this is its ‘iPlayer’ function. A media player with a library of past shows, it allows people to listen to content that has finished broadcasting, usually for a varying period after. Television also uses this method, allowing people to watch programmes and some T.V films for 7 days after, free of charge. BBC iPlayer’s radio service ranges from morning shows on Radio 1 to comedies and readings on Radio 4. iPlayer also allows people to download programmes onto a tablet or device, so they can watch it anytime and anywhere for seven days. 

    A form of listen again is  a ‘podcast’. A derivation of the words broad(cast) and i(Pod) a podcast is a type of media which consists of a series of episodes in the form of audio, video or a PDF file, downloaded or streamed online directly to a computer or portable device. A podcast can be listened to on the go, so this attracts people to download it as they can listen to it via their device anywhere they want. Some podcasts began as radio shows, such as 'The Ricky Gervais Show', which is the most downloaded podcast ever.

Independent companies send their content via broadband, through a secure email system, rather than using a courier to deliver a USB or floppy disc. They will first make their content , such as an advert, jingle or show in their studio or elsewhere. Next they edit it, then save it as an appropriate file that can be accessed by the email recipient. They will then send it to the radio broadcaster who will open the file and save it to their system to be uploaded for broadcast in the future.



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